I have fallen, like so many before me, for BB ("beauty balm") cream. Dr. Jart's, in particular. To begin, a confession: when I first started wearing make-up every day, some time in early high school, I declared [to myself] to go concealer/foundation/powder free for as long as possible. And for the next 10+ years, I adhered to that declaration. Beyond not liking the feel of it on my face and worrying about break-outs, I just felt that having a natural base, even if it meant uncovered flaws and unevenness, led to a more natural, softer look that I preferred.
Well I'm 29 now, and while not exactly an old maid, I've noticed a few more imperfections recently. After hearing over and over about the benefits of BB cream: its all-in-one functionality as a foundation, concealer, serum, sunscreen and moisturizer, I took a chance on Dr. Jart's version and will not be going back on it. It's lightweight and blends easily, but the real benefit is how much longer my make-up lasts, stays in place and looks fresh throughout the day with a BB cream base, not to mention that I really should have added a daily SPF on my face years ago.
If this cream is a bit too rich for your blood (I know I'm very choosy about what cosmetics I consider "worth" going upscale on), Tristan of Besotted Blog has raved about L'oreal's BB Magic Cream, at a far more friendly price.
*images property of Diane Crary
*I received nothing for this post; these are just my opinions and experiences, and I'd be happy to answer any questions you have about the product.